client: Host Analytics
location: Silicon Valley, CA
project: Branding | Stationery | Front-end Website Design | Marketing Collateral including Datasheets, Case Studies, and Whitepapers | Direct mail postcards | Tradeshow booth graphics and assets | Print ads | Banner ads
the brand, gen 1 (2010): The original branding I did for Host Analytics was done in 2010, which supported the company's desire to embrace the "information super-highway" and to convey to their customers that they were in the true heart of high tech.
the brand, gen 2 (2014): Four years later the company decided to do moderate refresh of their brand and they wanted to embrace a rounder, fun look, with iconography and a slightly brightened up color palette. The marketing collateral got a facelift as well, with their cloud technology emphasized with large cartoon clouds bleeding off the page, each distinctive area of collateral assigned a unique color.
In the years to follow this style I was brought in several times for creating infographics. The original logo continued to support the new style as a great foundation to build on.